Bodem Rugs are an Amsterdam-based brand that create flat handwoven jute rugs. They are a rather new brand on the market being founded last year, in 2020. The name of the brand, Bodem, comes from the Dutch word for soil or ground. It refers to the first layer of the house, the one that sustains the other - the base layer of the home.
They chose jute for their rugs because it is a natural material, soft and durable. It is a highly sustainable material also known as the golden fiber. Above all, it is entirely biodegradable, compostable and recyclable.
The rug is an object that has been around for some millennias. It is strongly connected to the human history being witness to migrations and cultural exchanges between geographical zones. It is believed that rugs first originated in Asia and they were specific to the nomadic wanderers using some techniques that even thought they evolved in time, are still used today.
Nowadays rugs are found on every continent and they are part of the everyday life. They are used in a lot of interior design style. First of all, they add a variation of the floor surface while being warm. They separate spaces, even create and define the limits of a space. When made from natural materials and carefully woven they are usually a durable and sustainable object.
One of this materials is jute. Jute rugs are made through both manual or machine woven techniques and they create a refreshing atmosphere with their organic feel.
About jute rugs
Jute is processed from the jute plant, which grows fast and luxuriant without any pesticides. The jute plant is an annual plant than can grow up to 3,6 meters and it is mostly common for the Gange Delta. It is a sturdy material, used in making of numerous households items. Usually, the woven rugs are made using the natural colour of the fibre, which has an original beige tan, but they can also be coloured for a more vibrant touch.
Jute rugs have a lot of special proprieties that make them a good choice for the interior design, beside the natural aesthetics. They are durable because of the natural fibre used for making them, they are soft and comfortable to walk on, they have a special texture given by the woven fibres, they have low extensibility, making them suitable for warm environment without the danger of extension in the material. All these characteristics also makes them suitable for high traffic areas.
Bodem Rugs Sustainability
Beside all the sustainable characteristics of the natural jute, Bodem Rugs use a special policy. They only make made-to-order production instead of mass-production. This way all the waste that usually resulted from unsold products and overproduction is saved. So every piece is unique and it is custom-made after the needs of the clients. There can be made into rectangular or round shapes, and, beside the natural colour of the jute, one can find sage, rust and navy hues.
Aiming to make a change in the world, we all have to change our behaviour and think more about the impact of the things we are buying. Jute rugs are straightforward products, natural and sustainable than can add beauty to any space from the house, while still protecting the environment.