FRAMA; A creative dream
It’s in the past when interior design was considered a pompous expression for a specific sensitivity and good taste in decorating a space. Nowadays, people realize the true significance of having a space that is designed by specialists, which is pleasant and comfortable at the same time. A well-executed concept can create a timeless piece of design that never goes out of style; with this in mind, multidisciplinary studio FRAMA is working.
In one of the Danish capital’s historic neighborhoods Nyboder, Copenhagen, we can find the showroom of Frama, which is creating a new direction in Nordic design furniture and home accessories. This versatile studio is creating elegant pieces through a dialogue with the past and staying loyal to the Danish model of minimalism.
The company is located in old and gorgeous St. Paul’s pharmacy in Fredericiagade, 57. The pharmacy’s structure is carefully refurbished, and the conventional style is kept preserved. The building works both as a showroom and shop, the pharmacy produces exciting scents in delicate packaging, and the first floor is the working space for the studio, where they operate within a broad creative area. This versatile studio is working in multiple disciplines, which include books, lighting, furniture, apothecary, apparel to the kitchen, scents, and home—all these with the collective focus on simple geometry, natural materials, and the quest for excellence. Besides creating handsomely understated products, FRAMA has also branched into interior designing, adding character to old structures by introducing new materials, aesthetics, and influences.
The new arrivals in Frama collection are a small round wooden stool, the down-to-earth Farmhouse Table, and a shelf system named Shelf Library.
Philosophy of the company
Through their contemporary Danish design, the studio aimed to push back against our busy lifestyles, presenting a remedy with restorative spaces in which to reunite with nature and our inner selves.
One of the founding partners of FRAMA, Niels Strøyer Christophersen, says about the evolution of the studio. “We care for a straightforward simplified approach to the creative work we do; we believe that collaborations and people will take us in new interesting directions towards the unknown where we feel most inspired and alive.”
Designs created in this multidisciplinary studio are very simple, straightforward, elementary, essential, casual, and honest, but also built by using robust solid and natural materials, to last a lifetime. Many of the designs created by FRAMA are a continuation of the Bauhaus movement. The philosophy behind the designs of FRAMA is that, the design should express and provide solutions but still be durable, and over time it should gain more character.